How Influencer Marketing Can Help SEO
If you are a website owner, then you must be worried about the top ranking of your site on search engines. You must have heard about SEO (search engine optimization) and influencer marketing. SEO and influencer marketing can surely help you in top ranking. In the past, people use black hat SEO to get a top-rank position. But now Google has programmed differently. Therefore, it is very hard to rank your site only with white hat SEO. Accordingly, we need influencer marketing to rank better nowadays.
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| SEO And Influencer Marketing |
Influencer marketing is the process in which we hire social influencers with a high fan following. These influencers bring potential clients to your websites. In simple words, influencers are like loudspeakers who amplify the qualities of your website and products to the targeted audience. In this way, influencer marketing helps search engine optimization methods.
Why SEO and influencer marketing are essential?
Influencer marketing is the step that every brand must take to improve SEO and to place your brand on the map. Your website cannot get high traffic right after getting live on the internet. It is one of the main problems that arises as an obstacle on your road to success. To become Number 1 on Google, you need a blend of SEO and influencer marketing. This structuring can help you compete with millions of other websites trying to rank on the front page of Google.
Search Engine Optimization can benefit you by providing more traffic, more leads, and higher revenue on your brand or blog. It is a process of structuring your site according to the activities of top-ranked websites and creating quality links to your website.
Currently, your competitors are making efforts to become Google’s favorite. However, if you do it properly, you have a high chance of getting a top seat on the front page of Google. In addition to SEO, influencers can benefit you in this regard.
Sometimes even the most experienced content creators lack fresh ideas. Here, influencers can help and support your digital marketing. They will add soul to your website’s dead ranking.
The pro thing is that influencer marketing with the help of famous influencers can direct heavy traffic to your website. As a result, your website will become the “most important” in Google’s eyes.
Here are a few ways influencer marketing can make your SEO structuring a success:
1. Creating Inbound Links
Due to continuous change in search engine algorithms links are becoming more useful. Therefore, inbound links and SEO are equally important. Use the powers of Facebook, Twitter, Instagram, and other social media platforms to share your content across the world.
Earning links from high-quality domains can make your site more trustworthy. But it’s very difficult to get such high- quality domain backlinks. Influencers can help you in this regard. Some influencers may have their sites or may have connections with high domains which could prove very fruitful to you.
You just need to hire some influencers that have a big fan following and engagement with people. The next thing depends on influencer. The influencer will promote your link by creating a video or post about your products. The audience will get fascinated with your products and most of the people would surely visit your site. This strategy will drive organic traffic to your site.
According to your budget, you can hire small influencers (influencers with less fan following but high engagement) at the start of your business. I could bet if you choose the right influencer, you can touch the top of the ranking in a few days. Initially, you should give your hundred and ten percent to the website to get success. Stay consistent on your path to become a successful entrepreneur.
2. Creating Influencer Ads
Some influencers disclose that the inbound links are sponsored. This might have a bad effect on the audience. You can overcome this issue by influencer campaigns if you have enough budget. Nowadays, influencer ads are becoming popular. It could also bring high traffic to your brand or site.
This method is a bit costly. But it is highly recommended to get more leads on search engines. If your influencer ad is quite engaging and impressive, then you can rest assured that you will get more traffic. Your brand will become more visible and conversion rate and leads will meet the top of the graph.
Some influencers may have a huge social circle which includes magazines and journal owners. If the owners of magazines or journals cite your content in their articles, it could be very fruitful. As it will promote your site to the common public as well.
3. Create Unique Content
Unique content is related to SEO. It means that the content is fully original. It's not a duplicate of someone’s content. It's not plagiarized. That’s what unique content demands. It plays an important role in ranking. Google search algorithm gives more importance to those having organic content.
Having unique content on your site is also an essential part of your road to success. You can hire a professional content writer related to your brand’s niche to create unique content on your site. If your budget is small, you can also create your content. You just need to look! What your competitors are providing? Provide better content as compared to their content. Your content must be unique and must fulfill the requirements of the visitors.
You can share your brand’s story or the goal behind your blog. Similarly, influencers can help you in creating more engaging and creating content. You can use some common methods to reveal your content in public such as Facebook, Instagram Stories, etc.
4. Boosting Brand’s visibility
The lack of engagement from the audience on your site will have severe effects on your website’s performance.
Influencer marketing helps you in increasing your engagement level with the audience. In other words, it boosts your efforts to the highest level. Today, the competition is very high in digital marketing. It’s becoming more fierce day by day. Therefore, influencer marketing plays the most important role in ranking sites. Currently, having an established website is not enough. You need to drive high audience traffic to your site which could only be possible by influencer marketing. Thus, influencers are the backbone for success in any field.
An advertising survey, Neilsen, concluded that 92 percent of people prefer recommendations from other people over advertisements. From whom they get recommendations? Of course, they listen to the influencers they follow on social media platforms. In fact, by a survey by Annalect and Twitter, people listen to influencers more than their friends.
5. Keep your content fresh
By the word “fresh”, it means your content must be up to date. It could be quite challenging for website or brand owners to keep their content updated. Influencer marketing can help you in this regard also. Influencers create new content on a weekly or monthly basis to promote your products more rapidly. It’s their job to make your brand visible to the targeting audience.
It’s not an easy task but for improving search rankings it is essential. The search engine determines the following while ranking any site at the top:
• The freshness of content.
• Usage of keywords.
• Quantity of shares.
• Type of shares.
• Amount of unique content.
SEO is just like a living thing. It’s continuously changing, adjusting, growing, and evolving. As Google updates its algorithms continuously, therefore, SEO should also be fresh and evergreen.
Influencers can also convince their followers to share their thoughts about your products and brand. This strategy can maximize the area covered by your influencer marketing campaigns. You can easily increase your social visibility and brand engagement by getting millions of social visitors via influencers.
6. Leading towards cooperative content
The effective way to succeed in your SEO efforts is by generating useful relationships with influencers. Friendly and professional bonds with influencers can help you collaborate on the road to success. It’s not very easy and it’s much time taking. But its results are very beneficial. It is a long-term objective. But once you reach this goal, you can have mutual benefits. You must think of their benefits too. You should make sure that they are satisfied with this business relationship. Your content will become more collaborative and cooperative.
You and your influencer are just like partners in this digital marketing. Their benefit in promoting your brand is your benefit. This influencer networking will open doors to the success of your brand.
7. Finding niche related influencers
Exploring influencers related to your website or brand’s niche is important. Having an influencer who doesn’t know much about your products can never help you rank on the front page. Finding niche related influencer is the most important aspect of influencer marketing. You should choose that influencer who can increase engagement with your targeted audience. Before hiring an influencer, you must have the following info about that influencer:
• Authority of influencer’s domain.
• Audience demographics such as age, location, and gender.
• Engagement of influencer on each post.
• The number of unique visitors per week, month, or year on influencer's social media accounts.
8. Guest Blogging (for blog owners)
This step is recommended for blog owners. Guest blogging is just like sending the voice of an influencer to the targeted audience. Content having an influencer’s voice or writing is quite effective in influencer marketing. Virtually, it gives you a guarantee of a fresh link to your site. It will generate more leads and traffic to your blog which is quite beneficial.
Guest posts are used by almost 80% of marketers. We all know there are several contents out there. That is why it is quite challenging for your content to stand in front of the other competitors. Therefore, plan your influencer marketing wisely and choose a popular influencer for collaboration.
Create a bio page of that influencer on your blog. Link it with his social media accounts. Create the content according to the targeted keyword you have in your mind. Choose a particular theme for your blog. Make the bio of the influencer according to his social media accounts. Allow the influencer to share their thoughts on your blog. This influencer marketing strategy will surely increase the leads of your blog.
The benefit of influencer marketing is that you can track your marketing campaign any time you want. The rate of your search ranking makes the difference between you and the competitors. Higher is the ranking, higher will be your success. This increase in ranking gives you more leads, more traffic, and more engagement from the targeted audience.
Influencers are often keen to be a part of such influencer marketing strategies. They are willing to write for external blogs and to promote products of other brands. They are eager to do it because it's an opportunity for them to develop their content creating skills. By influencer marketing, they get more attention on social media. This increases their visibility on the internet. On the other hand, influencer marketing gives more impressions on your site. As a result, your site gets more social visibility and engagement.
As a website or blog owner, you know that search engine optimization is a very tough task. But, influencer marketing can give you ease in this situation. These tactics would surely help you to be in Google’s favor. Because these are some strategies experienced by popular brands and websites. So, why wait for the right time? Don’t waste your time and make the moment right by yourself. Because those who wait for the opportunities never get success. Apply these strategies and become a successful entrepreneur.