Pointers For Ranking Affiliate Sites
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| Ranking Affiliate Sites |
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1. Publish Helpful Content
What is one major difference between high ranking affiliate sites and the rest of them? The high ranking websites also make an effort to publish useful and helpful content. John Mueller, a senior Webmaster trends analyst at Google has specifically stated that Google recognizes the helpful nature of some affiliate websites and that Google will gladly give such websites the ranking they deserve.
The problem with many affiliate marketers is that the idea of investing time and effort into useful content goes against their strategy. Many affiliate websites post the same information in the same categories and race to bring in as much traffic as possible. This results in poor rankings and websites that fizzle out nearly as quickly as they started.
Are you invested in your affiliate website for the long term? Do you want to consistently rank high while other affiliate partners are forgotten? If so, then you need to focus on creating a website that is useful by publishing important information.
Long gone are the days when quantity was the biggest deciding factor in a website's ranking. There are nearly 500 unique metrics used by Google to rank a website. Flooding the internet with low-quality content at a fast rate isn't going to help any of them.
2. Get People Involved
Google is more about the user than they have ever been: and rightfully so. Whether it's improving the user experience with faster loading times or letting users voice their opinion on Google business websites; the point is that Google cares about the people and likes it when people have positive interactions with businesses.
In the past, affiliate websites were not particularly interested in the interactions between business and customer. But such strategies are no longer going to work if you want to improve your affiliate site ranking. You'll need to pull out all of the stops to improve the user experience and ensure the majority of people who view your site have a positive experience. This means implementing some of the necessary features like easy-to-use navigation, mobile responsive design, and fast loading times.
In this day and age, it also means letting people share their experience. Let users add their voice and their value to your content when they view your site. This can be accomplished through comments, forums, and reviews. This has the added bonus of generating unique content on your website that isn't present on any other affiliate site, which is always a good thing as far as Google is concerned.
3. Don't Skimp On The Analysis
One of the biggest mistakes you can make with any SEO campaign is skimping on the analysis. In particular, many affiliate websites ignore it entirely. Under no circumstances can your affiliate site reach its potential if you don't put the effort into learning what the competition is doing, learning how effective your content is, and learning what keywords you should be focusing on.
Competitive content analysis should be at the top of the priority list. There is so much that can be learned from the competition regardless of whether or not they are successful. Start by learning whether they use keywords int heir titles, headers, descriptions, and URLs. If so, what keywords are they using and how often do they appear throughout their pages.
One of the great things about SEO is that if it's working for your competition, then it will probably work for you too. There's nothing wrong with adopting a strategy very similar to that of your competition. As a matter of fact, it's one of the smartest moves that you can make.
Leaving The Past Behind
The problem with many modern affiliate sites is that they are using the same marketing strategy they used in 1999. What worked then is not going to work now. The emphasis is on user experience, high-quality content, and diligent research. Keep these pointers in mind and you can surpass even the toughest of competition.
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