Social Signals In SEO: What You Need To Know
Content is king in the SEO world. Over the last few years, search engine algorithm updates have increased the value placed on content in the generation of relevant organic search results. The number of users looking up a specific piece of online content is seen as a measure of its relevance in the eyes of search engines.
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| Social Signals In SEO |
Social signals on the other hand have become one of the most important instruments through which users share their feedback on just about any piece of content found online.
What Are Social Signals?
Social signals can be simply defined as measures of human interactions on social media sites as seen by online search engines. These measures help demonstrate the popularity of a specific piece of online content.
Common examples of social signals include votes, shares, likes, dislikes, views and pins. These signals are considered to be similar to backlinks in a way, and contribute to a website’s ranking in organic search results.
The Connection Between Social Signals And SEO
Search engines usually strive to generate the most relevant and useful search results, as per the search terms used by users. To do this effectively, search engines mostly consider how often a given website is visited by users from all over the internet. These visits are considered to be votes in favor of the relevance and value of the site’s content.
Today, a huge chunk of online activity and interaction occurs on social media platforms. This can be used to conclude that the best way for search engines to generate relevant and useful organic search results is by monitoring social signals.
Importance Of Social Signals In SEO
The relationship between social signals and SEO described above comes with a number of important SEO related advantages. The main aim of SEO is to improve a website’s ranking in search engine results pages, and with it, increase the level of organic traffic to the site.
First and foremost, social signals have a direct impact on a website’s ranking in organic search results. As stated above, the level of impact is demonstrated by the number of likes, tweets, retweets and shares etc. mentioning a website or brand in the ever growing social media universe.
Social signals are also linked with a number of indirect SEO benefits that include increased brand visibility, increased inbound links and improved customer service and brand loyalty.
When a website’s name/brand, or link, becomes popular in the social media universe, it results in increased awareness and visibility. This makes it easier for relevant online users to link to the website where possible; and as such, contribute to its link profile further.
Since online brands can use social media sites to connect with their customers, both existing and potential, they can use the opportunity to improve customer service. Any customer concerns can be responded to swiftly and comprehensively.
In conclusion
Search engines conclude that content is relevant and entertaining whenever it’s liked or shared by many users. Social media sites usually have the ability to pick up on the instantaneous changes in the relevance of online content through social media trends; search engines gain a lot of ground in this respect by integrating social signals in the generation of search results.
Brands that understand the relationship between social signals and SEO, and follow it up with direct steps to improve their social media presence and activity are definitely a step ahead of the competition when it comes to reaching and connecting with a wider online community.
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